we'll help you reach your goals
Meet The Brightlight Team
Meet the team that will get the job done. With a combined 15+ years of experience in digital marketing and business operations, we’ll get your website in shape, help you optimize your workflows so your business can grow and you can focus on bigger projects.
The Smarts
Team BLA

When we’re not helping your business thrive, you’ll find us making the most of Montana’s great outdoors. In the winter, we’re hitting the slopes for skiing and snowboarding. Come summer, we’re knee-deep in rivers fly fishing by day and tending to our garden and yard by afternoon, ending the evenings by the fire pit, soaking in the beauty of Montana’s sunsets.
Our furbabies also keep us busy and on our toes, with plenty of ball-throwing and tug-of-war in the yard.
At Brightlight Analytics, we love working together on everything from growing your business to tackling life’s adventures. For us, it’s all about teamwork.
Maria Smart
Co-Founder/Owner

At Brightlight Analytics, supporting your businesses is at the heart of everything we do. Growing up in a family of entrepreneurs inspired me to create a business focused on helping others thrive. Whether it’s designing a website that showcases your services or optimizing your Google Business Profile to make your business easier to find online and in person, our goal is to help you succeed.
With over 10 years of experience in digital marketing and Search Engine Optimization, I specialize in transforming small business goals into actionable online strategies and precise business operations.
Backed by a solid foundation in management and business administration, I’m here to help your business succeed.
At Brightlight Analytics, supporting your businesses is at the heart of everything we do. Growing up in a family of entrepreneurs inspired me to create a business focused on helping others thrive. Whether it’s designing a website that showcases your services or optimizing your Google Business Profile to make your business easier to find online and in person, our goal is to help you succeed.
With over 10 years of experience in digital marketing and Search Engine Optimization, I specialize in transforming small business goals into actionable online strategies and precise business operations.
Backed by a solid foundation in management and business administration, I’m here to help your business succeed.
Maria Smart
Co-Founder/Owner

Dustin Smart
Co-Founder/Owner

Transitioning from Special Education to digital marketing allowed me to reignite my interest in web design and programming. With experience in crafting advanced page layouts and designing user-friendly websites, I look forward to helping your business with your goals.
Paired with a strong foundation in Search Engine Optimization, I focus on building and optimizing websites to increase visibility and conversions. My attention to detail ensures every project, from website audits to full designs, is completed to the highest standard.
At Brightlight Analytics, we’re dedicated to empowering you with the tools and knowledge you need to grow your business online.
What We’ve Accomplished
We specialize in helping companies strengthen their online presence and streamline office workflows. From local SEO services and SEO-optimized websites to web design, inter-office email setup, and virtual office assistance, we provide the tools and support you need to reach your business goals. With experience across a wide range of industries, our team is ready to help your business perform at its peak.
What We Did
- Website Design & Development
- Monthly Website Maintenance
- Google Business and Bing Places Setup & Optimization
- Review & Reputation Management Strategy
The Results
- From 0 to 10 Reviews, Average 4.8 Stars
- Average 1.9% Organic CTR
What They Said
“Maria and Dustin are extremely organized.”
~ Tamara
What We Did
- Company-Wide Google Mail Configuration
- Google Business and Bing Places Setup & Optimization
- Review & Reputation Management Strategy
The Results
- Set Up & Configured 10 GMail Profiles
- From 0 to 5 Reviews, Average 5.0 Stars
What They Said
“They completed the task in a timely and professional matter.”
~ Tamara
What We Did
- Google Business Optimization
- Technical SEO Audit
- General Digital Marketing Consulting
The Results
- Increased Website Visibility in Google Search and Maps
What They Said
“She (Maria) was very proactive in coming up with ideas that I didn’t think about and has gone above and beyond to make sure the website is in tip-top shape.”
~ Janet
What We Did
- General Website Consulting
- Technical SEO Audit & Updates
- Google Business & Bing Places Optimization
- Content Strategy, Creation & Implementation
The Results
- Average 3.2% Organic CTR
- 129% Increase in Organic Sessions YOY
What They Said
“Brightlight is amazing!”
~ Eric
What We Did
- Logo Design
- Google Business Setup & Optimization
- Review Strategy
The Results
- From 0 to 4 Reviews, Average 5.0 Stars
What They Said
“Maria did a terrific job setting up my Google Business.”
~ David
What We Did
- General Website Consulting
- Technical SEO Audit & Updates
- Content Strategy, Creation & Implementation
- Review & Reputation Management Strategy
The Results
- Increased Organic Impressions by ~14%
- Increased Organic Clicks by ~16.4%
What They Said
“Maria and her team worked with me in real time ‘hands-on’ fashion and did it at a very affordable cost.”
~ Dan
What We Did
- Website Consulting
- Technical SEO Audit & Updates
- Google Business Optimization
- Content Strategy, Creation & Implementation
The Results
- ~2% Increase in Organic Sessions YOY
- Average 3.3% Organic CTR
What They Said
“Brightlight did not only understand the travel & tourism industry but also has a genuine interest in getting to know our business.”
~ Alfredo
Work With Us
Whatever your business needs, from office management, software configuration, and process documentation to digital marketing, including SEO, website, and everything in between, we’ve got you covered.
Contact us to discuss your unique projects.
